Aoife McCarthy is a board-certified trichologist, accomplished hairstylist, and the proud owner of AMBER Salon and Headspa. With a career spanning over a decade, Aoife has dedicated her expertise to enhancing the health and beauty of hair while empowering individuals experiencing hair loss—a personal life mission rooted in her unwavering commitment to restoring confidence and self-esteem.

As a trichologist, Aoife specializes in diagnosing and treating scalp and hair conditions, providing her clients with personalized solutions to achieve optimal hair health. Her work has been recognized in numerous publications, where she shares her knowledge and passion for innovative hair care.

In addition to her trichology expertise, Aoife is a lead pro educator for Amika, traveling across the United States to teach hairstylists through a variety of workshops each year. Her extensive experience also includes working backstage at New York Fashion Week, where she collaborates with top designers to create cutting-edge runway looks.

Aoife’s passion for hair care extends beyond the salon. She’s a vocal advocate for women experiencing hair loss, working tirelessly to provide them with tools, treatments, and emotional support. Through AMBER Salon and Headspa, she combines her technical expertise with a nurturing approach, creating a sanctuary for clients to feel seen, heard, and beautiful.

When she’s not in the salon or teaching, Aoife continues to stay at the forefront of hair care innovation, testing the latest treatments and technologies to bring the best solutions to her clients. Follow her journey and discover more about her work on Instagram: @aoifemariebeauty.